Data Privacy

1. Data protection at a glance

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data are all data with which you can be personally identified. For detailed information on data protection, please refer to our data protection declaration listed below this text. Data collection on this website Who is responsible for data collection on this website? Data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website. How do we collect your data? On the one hand, your data is collected when you provide it to us. This can be data that you enter in a contact form, for example. Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter this website. What do we use your data for? Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour. What rights do you have with regard to your data? You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to demand the correction or deletion of this data. You can contact us at any time at the address given in the imprint for this purpose and for further questions on the subject of data protection. Furthermore, you have the right of appeal to the responsible supervisory authority. Furthermore, you have the right to demand under certain circumstances the restriction of the processing of your personal data. For details, please refer to the privacy policy under "Right to limit processing". Analysis tools and third-party tools When you visit this website, your surfing behaviour can be evaluated statistically. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You will find detailed information about these tools and about your options for objection in the following data protection declaration.

2. Hosting

This website is hosted by an external service provider (hoster). Personal data collected on this website is stored on the hoster's servers. This may include, but is not limited to, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated by a website. The use of the hoster is for the purpose of fulfilling the contract vis-à-vis our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f DSGVO). Our host will only process your data to the extent necessary to fulfil its performance obligations and will follow our instructions with regard to this data.

3. General notes and compulsory information

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this data protection declaration. When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose. We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. It is not possible to completely protect data from access by third parties. Note on the responsible party The responsible party for data processing on this website can be found in the imprint.The responsible party is the natural or legal person who alone or together with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses or similar).revocation of your consent to data processing Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation. Right to object to data collection in special cases and to direct advertising (Art. 21 DSGVO) If data processing is based on Art. 6 para. 1 letter e or f DSGVO, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this data protection declaration. If you lodge an objection, we will no longer process your personal data concerned, unless we can prove compelling reasons for processing which are worthy of protection and which outweigh your interests, rights and freedoms, or unless the processing serves the assertion, exercise or defence of legal claims (objection in accordance with Art. 21 Paragraph 1 DSGVO). If your personal data are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is connected with such direct marketing. If you object, your personal data will no longer be used for the purpose of direct marketing (objection under Art. 21 para. 2 DSGVO). Right of appeal to the competent supervisory authority In the event of infringements of the DSGVO, data subjects have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place where the alleged infringement is committed. This right of appeal is without prejudice to other administrative or judicial remedies. Right to transfer data You have the right to have data which we process automatically on the basis of your consent or in performance of a contract transferred to you or to a third party in a standard machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place to the extent that it is technically feasible. SSL or TLS encryption This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties. Information, deletion and correction Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, the right to correct or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint. Right to limitation of processing You have the right to demand limitation of the processing of your personal data. You can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases: If you dispute the correctness of your personal data stored with us, we usually need time to check this. You have the right to demand the restriction of the processing of your personal data for the duration of the examination. If the processing of your personal data was/is carried out unlawfully, you may request the restriction of the processing of your data instead of its deletion. If we no longer need your personal data, but you need it for the exercise, defence or assertion of legal claims, you have the right to demand the restriction of the processing of your personal data instead of deletion. If you have lodged an objection in accordance with Art. 21 Paragraph 1 DSGVO, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to demand the restriction of the processing of your personal data. If you have restricted the processing of your personal data, such data - apart from being stored - may only be processed with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State. Objection to advertising e-mails The use of contact data published within the framework of the imprint obligation for the purpose of sending advertising and information material not expressly requested is hereby objected to. The operators of the website expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, for example by spam e-mails.

4. Data collection on this website

The Internet pages partly use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognise your browser on your next visit. You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited. Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 letter f DSGVO. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services. If the relevant consent has been requested (e.g. consent to the storage of cookies), processing will be carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this data protection declaration. Server log files The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are: Browser type and browser version Operating system used Referrer URL Host name of the accessing computer Time of the server request IP address These data are not merged with other data sources. These data are recorded on the basis of Art. 6 Para. 1 letter f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimisation of his website - for this purpose the server log files must be recorded. Contact form If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent. This data is processed on the basis of Art. 6 para. 1 lit. b DSGVO, insofar as your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO), provided that the enquiry was made. The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for which it was stored ceases to apply (e.g. after your enquiry has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

5. Analysis tools and advertising

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses so-called "cookies". These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; the consent can be revoked at any time. IP anonymisation We have activated the IP anonymisation function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other states which are party to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the internet. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.

You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de. Objection to data collection You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent the collection of your information on future visits to this website: Disable Google Analytics. For more information on how Google Analytics handles user data, please refer to the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics. Demographic features in Google Analytics This website uses the "demographic features" function of Google Analytics. This allows reports to be generated which contain statements on the age, gender and interests of the site visitors. This data comes from interest-based advertising by Google and from visitor data from third parties. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to data collection". Storage duration Data stored by Google at user and event level, which are linked to cookies, user IDs (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID), are anonymised or deleted after 14 months. Details can be found under the following link: https://support.google.com/analytics/answer/7667196?hl=de Hotjar This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com). Hotjar is a tool to analyse your user behaviour on this website. With Hotjar we can, among other things, record your mouse and scroll movements and clicks. Hotjar is also able to determine how long you stayed with the mouse pointer in a certain position. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website the website visitor prefers to view. We can also determine how long you stayed on a page and when you left it. We can also determine at which point you have interrupted your entries in a contact form (so-called conversion funnels). In addition, Hotjar can be used to obtain direct feedback from website visitors.

This function serves to improve the website operator's web offers. Hotjar uses cookies. Cookies are small text files that are stored on your computer and saved by your browser. They serve to make our offer more user-friendly, effective and secure. In particular, these cookies can be used to determine whether this website was visited with a particular terminal device or whether the functions of Hotjar were deactivated for the browser in question. Hotjar cookies remain on your end device until you delete them. You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited. The use of Hotjar and the storage of Hotjar cookies are based on Art. 6 Para. 1 letter f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 letter a DSGVO; the consent can be revoked at any time. Deactivating Hotjar If you wish to deactivate data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/opt-out Please note that Hotjar must be deactivated separately for each browser or terminal device. For more information about Hotjar and the data collected, please refer to Hotjar's privacy policy by clicking on the following link https://www.hotjar.com/privacy Contract for commissioned processing We have concluded a contract for commissioned processing with Hotjar in order to implement the strict European data protection regulations. This website uses the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google Ads and Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. This feature allows you to link the advertising audiences created with Google Analytics Remarketing to the cross-device capabilities of Google Ads and Google DoubleClick. In this way, interest-based, personalised advertising messages that have been customised for you on one device (e.g. mobile phone) can be displayed on another of your devices (e.g. tablet or PC) depending on your previous usage and surfing behaviour on that device. If you have given your consent, Google will link your web and app browsing history to your Google Account for this purpose. In this way, the same personalised advertising messages can be displayed on any device on which you sign in with your Google Account. To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target audiences for cross-device advertising. You can permanently opt-out of cross-device remarketing/targeting by deactivating personalised advertising; follow this link: https://www.google.com/settings/ads/onweb/. The aggregation of the collected data in your Google Account is based solely on your consent, which you can give or withdraw to Google (Art. 6 para. 1 lit. a DSGVO). In the case of data collection processes that are not merged in your Google Account (e.g. because you do not have a Google Account or have objected to the merging), the collection of data is based on Art. 6, para. 1, letter f, DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of website visitors for advertising purposes. Further information and the data protection regulations can be found in the Google data protection declaration at: https://policies.google.com/technologies/ads?hl=de. Google Ads and Google Conversion Tracking This website uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. As part of Google Ads, we use what is known as conversion tracking. . When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the internet browser places on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognise that the user has clicked on the ad and been redirected to that page. Each Google Ads customer receives a different cookie. The cookies cannot be tracked on the websites of Google Ads customers. The information collected through the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers are told the total number of users who have clicked on their ad and been directed to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can opt-out of such use by simply turning off the Google conversion tracking cookie on your web browser under User Preferences. You will then not be included in the conversion tracking statistics. The storage of "conversion cookies" and the use of this tracking tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time. More information on Google Ads and Google Conversion Tracking can be found in the Google data protection regulations: https://policies.google.com/privacy?hl=de. You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited. Google DoubleClick This website uses functions of Google DoubleClick. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (hereinafter "DoubleClick"). DoubleClick is used to display interest-based advertisements throughout the Google advertising network. DoubleClick allows you to tailor the ads to the interests of each viewer. For example, our ads may appear in Google search results or in banner ads associated with DoubleClick. In order to serve ads to users based on their interests, DoubleClick must be able to recognise the viewer. For this purpose, a cookie is stored in the user's browser, behind which the websites visited by the user, clicks and various other information are stored. This information is combined into a pseudonymous user profile in order to display advertising that is relevant to the user's interests. Google DoubleClick is used in the interest of targeted advertising. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; the consent can be revoked at any time. You can set your browser so that it no longer stores cookies. However, this may result in a restriction of the accessible website functions. In addition, it should be noted that DoubleClick may also use other technologies to create user profiles. Disabling cookies therefore offers no guarantee that user profiles will no longer be created. For more information on how to object to the advertisements displayed by Google, please see the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated. This website uses the visitor action pixel of Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") for conversion measurement. This allows us to track the behaviour of site visitors after they have clicked on a Facebook advertisement to be directed to the provider's website. This allows the effectiveness of the Facebook Ads to be evaluated for statistical and market research purposes and future advertising efforts to be optimised. The collected data is anonymous to us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy. This enables Facebook to enable the placement of advertisements on pages of Facebook as well as outside of Facebook. This use of the data cannot be influenced by us as a site operator. The use of Facebook pixels is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time. You will find further information on the protection of your privacy in the Facebook data protection information: https://de-de.facebook.com/about/privacy/. You can also deactivate the remarketing function "Custom Audiences" in the settings for advertisements section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this. If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

6. Social media

Data processing through social networks We maintain publicly accessible profiles in social networks. You can find the social networks we use in detail below. Social networks such as Facebook, Twitter etc. can usually analyse your user behaviour comprehensively when you visit their website or a website with integrated social media content (e.g. LikeButtons or advertising banners). A visit to our social media sites triggers numerous data protection-relevant processing procedures. In detail: If you are logged in to your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies that are stored on your end device or by recording your IP address. With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-related advertising can be displayed to you within and outside the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are or were logged in. Please also note that we cannot trace all processing on the social media portals. Depending on the provider, further processing may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and data protection regulations of the respective social media portals. Legal basis Our social media sites are intended to ensure the most comprehensive presence possible on the Internet. This is a legitimate interest within the meaning of Art. 6 Para. 1 letter f DSGVO. The analysis processes initiated by the social networks may be based on different legal bases, which must be stated by the operators of the social networks (e.g. consent within the meaning of Art. 6 Para. 1 letter a DSGVO). Responsibility and assertion of rights If you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing processes initiated during this visit. You can assert your rights (information, correction, deletion, restriction of processing, data transferability and complaints) both against us and against the operator of the respective social media portal (e.g. against Facebook). Please note that despite the joint responsibility with the social media portal operators, we do not have full influence on the data processing procedures of the social media portals. Our possibilities depend largely on the corporate policy of the respective provider. Duration of storage The data recorded directly by us via the social media presence will be deleted by our systems as soon as the purpose for storing them no longer applies, you request us to delete them, revoke your consent to storage or the purpose for storing the data no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal provisions - in particular retention periods - remain unaffected. We have no influence on the storage period of your data, which is stored by the operators of social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below). Social networks in detail Facebook We have a profile on Facebook. The provider is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Facebook is certified according to the EU-US Privacy Shield. We have a joint processing agreement (Controller Addendum) with Facebook. This agreement defines the data processing operations for which we or Facebook are responsible when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum. You can adjust your advertising settings independently in your user account. To do so, click on the following link and log in: https://www.facebook.com/settings?tab=ads. Details can be found in the Facebook Privacy Policy: https://www.facebook.com/about/privacy/. LinkedIn We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn is certified according to the EU-US PrivacyShield. LinkedIn uses advertising cookies. If you wish to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. For details of how LinkedIn handles your personal information, please see the LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy.